BAUER is a very popular publishing house for magazines. It publishes and has published many of the most recognised titles we see today, for example Kerrang! and Mojo. It began in 1875 with publishing just two magazines but today it now spans over 300 influential and well-known magazines. It is one of the most popular and influential publishing houses and has a very recognisable name- I will consider aiming my own music magazine at being published by them when it comes to the time of making it.
THE PENUMBRA EFFECT in media is the tiny amount of audience that is unexpected and does not fit in with the rest of the audience. A niche magazine could have a Penumbra Effect where the magazine has been targeted specifically and carefully at a group of people but there still ends up being a small amount of people that don't fit into that. An example of this in a television show is if it has been targeted at small children (such as cbeebies) but a parent or grandparent is watching it with them- while the child is the targeted audience, the parent/grandparent is also part of the audience and therefore makes the penumbra effect.
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