Readership

The National Readership Survey (NRS) provides figures on the readership of every magazine, so who reads what at what age group, gender, and other things.

Readership is different from circulation. The ABC (Audit Bureau of Circulation) produces those figures.

Definition from Wikipedia:

The NRS is a joint venture company in the UK between the Institute of Practitioners in Advertising (IPA), the Newspaper Publishers Association (NPA) and the Periodical Publishers Association (PPA). The NRS covers over 250 of Britain's major and well-known newspapers and magazines, showing the ins and outs of the audiences they achieve. It classifies audiences in a number of ways, one of which is the NRS social grade.
This is the statistics of music magazines from between July 2013 - June 2014. These were recorded and inputted by NRS.

The NRS social grade is terms such as ABC1 (upper social class) and C2DE (lower social class).

 

Clearly shown in the image there is a difference in the type of magazines people enjoy. ABC1s generally read some of the same things as C2DEs.  The amount of ABC1s reading Kerrang! compared to the amount of C2DEs reading it is not dramatically different- it does not differ between the classes. However, the amount of ABC1s reading Radio Times is drastically bigger than the amount of C2DEs shown to read it. This shows that the content and genres of music involved with that magazine is more appealing to people of a higher social class, whereas others may be more suited to those of a different social class.