Wednesday, 5 November 2014

K-Pop target audiences

Céci is a popular and very well known fashion and Korean music magazine that focusses itself on female artists. According to seoulbeats.com, Céci has a target audience of ABC1 females in their early twenties. This is a very specific target audience however I believe it can branch out to a wider market as the K-Pop scene grows across a lot more people, as well as interest in fashion that K-Pop artists wear.

As I would like my magazine to be in a similar fashion to that of Céci and K-Pop Girls, I have chosen my target audience to be ABC1 females between the ages of 18 and 30. The wide audience margin leaves room for multiple topic areas within the magazine and a wider range of artists on the cover.

No comments:

Post a Comment