There are two major publishing houses that publish in the West and the UK, and they are Prometheus Global Media and BAUER. BAUER publishes magazines such as Kerrang, so they are used to working with highly popular magazines and a very wide range of genres, so they would be useful for my magazine to get it across a wider audience and be able to sell it in bigger stores such as WHSmith.
According to http://www.billboard.com/footer/biz, Billboard is owned by Prometheus Global Media. According to the website, PGM has leading assets in music and entertainment.
For this reason I have decided that PGM would be the best institution for distributing my product, because it has experience in making a magazine of my genre extremely popular and getting it out into a wider market, which is what I want to happen to my magazine. If I had a niche product I would consider using a private publishing house, but because I want to have a wide market a large industry publishing house would be the best option.
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