Evaluation 3: How does your media product represent particular social groups?

The definition of a social group is:
A group of people that shares some social relation- for example: age, gender, interests, class.


My media product was designed to have a wide audience, but mainly targeted at young female adults aged 17-25. I based my magazine off Billboard and Céci which have the same target audience, therefore giving me a better idea of how my magazine should be designed in terms of house style and what social group it should be targeted at. I don't think an audience much older than my target would enjoy reading my magazine because it could come across as cheesy and too young for them in terms of age of the artists and modern design.

The model I used as my artist is age 17 and a fan of K-Pop and Korean culture, so they fitted perfectly with my target and genre boundaries. The ethnicity barrier is mostly being Korean people but as K-Pop has a lot of inspiration from the West the barrier has lessened and the genre is more open to other cultures, including Caucasian people as I have included in my contents page. However to create a wider audience I would improve this by widening the ethnicity of my magazine further.

My magazine is not too cheap but also not too expensive; this makes it accessible to people between the ABC1 and C2DE classes. This further widens my audience because K-Pop does not limit itself to class and is designed to be accessible for everyone.